Archive for the ‘Printing’ Category

As a small business owner, you need ways to grab attention and look your best, and business signage is your foremost advertising tool.

For high-traffic areas custom printed vinyl banners are an excellent investment. In terms of cost, a vinyl banner is one of the most inexpensive, most high-impact marketing tools.

Vinyl banners are also versatile, great for large exteriors, point-of-sale kiosks, welcome centers, or interior displays.

Studies show that good signage directly boosts a business’ profits. Pole banners can add up to 15.6% to your bottom line and larger storefront signage may boost sales by up to 7.7%.

Banner Inspiration

Need some inspiration to get your creative juices flowing? Here are several types of banners that can give you a killer first impression.

Ceiling Banners

Get your customers looking up by taking advantage of your unused ceiling space!

Use ceiling banners for event signage, special events, product features, or welcome messages. Suspended banners or circular hanging signs are eye-catching, easy to install, and extremely impressive.

Personalized Retractable Banners

Great for special events or pop-up displays, roll-up retractable banners include accompanying stand and carrying case for mobility.

Economical retractable banners are sleek, lightweight, and easy to transport.

Seasonal Business Banners

A fresh look conveys momentum and energy.

Print seasonal business banners to spice up any seasonal promotion, window display, or an exterior signpost.

Feather Flags

Want to get the job done with a contemporary edge?

Feather or teardrop flags are especially effective when you have limited space or want to enhance your exterior advertising.

The average storefront sign is seen 50-60 times per month by anyone living within five miles of your location. This could be responsible for as much as 85% of your monthly walk-in sales!

For street and sidewalk advertising, festivals, trade shows, and more, feather flags or waving swooper flags will catch attention and make your message shine.

Text or Graphic Only Banners

Sometimes, the simplest designs are the most effective, especially when you want to send a straightforward message that can be understood at a glance.

Try monochromatic backgrounds, all caps letters, or sharp contrasts between the images and elements in your banner.

Welcome Banners

Whether it’s a grand opening, a sidewalk greeting, or a hallway banner, welcome banners are an appealing option to add a professional, hospitable touch.

Bright colors and branded designs are ideal for putting your best foot forward.

Sale Banners

When surveyed, 50% of in-store shoppers named “on-premise signage” as the reason for their visit or purchase.

People are always hunting for a deal, so shout it loud with banners that can’t be overlooked.

Want to stretch your budget? Print generic banners (think “20% Off,” “Free Shipping,” “Featured Item,” or “New Collection Clearance”) so you can use them repeatedly. 

Banners can attract attention, create brand association, and set the tone for your business. Capitalize on this simple marketing tool and accelerate your sales today!

Advertisements

Want to grab attention for your event, promotion, or group?

Flyers are a low-cost form of mass communication that can be personally delivered, distributed through mail, posted in public places, or sent via e-mail. Flyers are fun to create and provide a great place to experiment with unusual images or layouts. As you explore the possibilities, here are five areas to sharpen your design:

1. Magnetic Focal Point

When you begin your design, clearly identify the theme of your message.

Look for an image or headline that best communicates this, and build your entire design around it. Every flyer should have one thing on the page that is huge, dominant, or captivating. If you catch their eye with this focal point, they are more likely to read the rest of your text. 

2. Logical Design Flow

After the focal point, your flyer design should have a sensible layout that intentionally leads the reader through the page.

Strong subheads should allow viewers to quickly scan the flyer. If the skim layers don’t interest them, people won’t read the copy. Designs should include engaging color and graphic contrast. If everything is large, nothing can really grab a reader’s attention. Sequence a logical flow: left to right, top to bottom, or using visual cues like numbers, arrows, or a “map” of dashed lines.

3. Strategic Repetition

Whether your headline uses a playful typeface, script style, or an ordinary font with unusual colors, consider bringing a little of that font into the body of the text for repetition.

This may mean using one letter or one word in that typeface or highlighting key words or phrases in each section of the design to make them pop. A strong contrast of typefaces will add interest to your flyer, but intentional design repetition will bring a sense of integrity and solidarity to your piece.

4. Cohesive Alignment

Choose one alignment for the entire flyer.

Don’t center the headline then set the body copy flush left. Don’t center everything on the page but also squish extra elements in the bottom corners. Be confident in your layouts: try all flush left or flush right. Your design should feel brave and bold!

5. Appropriate Content

What should you include in a flyer?

While brochures or foldable flyers come in a variety of formats, a basic rule of thumb is this: the “where” determines the “what.” The delivery of your publication has everything to do with its content. If your piece arrives in the mail to someone on your mailing list, you can include much more on it. If it is to been seen on a display board as people stroll by, your main feature must be readable at a glance.

Flyers are fun to create because they allow you to abandon restraint.

Your flyer will often go head-to-head with dozens of competing pages, so grab their attention and really go wild. Anything out of the ordinary will make people stop and look, and that is 90 percent of your goal.

Print marketing is compelling, memorable, and engaging.

As people touch, hold, and even smell paper, they respond in a profoundly personal way.

While digital communication is booming, this has only enhanced the unique voice that print brings for any business. Millennials and Gen Z are very difficult crowds to reach digitally, with 63 percent using AdBlocker and 82 percent ignoring online banner ads. This trend toward tactile is stirring potential for many exciting creative opportunities.

Today, we’ll highlight four print marketing trends from 2018 to inspire you in the year to come.

Simplicity

The world is filled with chaos, and fundamentally, viewers long for a return to simplicity.

Minimalist designs offer the respite people crave. Minimalist designs include images with a clear, elegant purpose, maximizing white space and using layouts that are clean and authentic. Uncluttered visuals bring an honest, compelling point into focus in a quick and arresting way.

For years, TBWA Paris has been on a mission to advertise McDonald’s in the most minimalist ways possible. This started in 2013 with extreme close-up photos of food and followed with computer-icon-style pictograms featuring McDonald’s menu items reduced down to very spare illustrations. Many of these ads used no branding whatsoever: the point was that the food was so recognizable it didn’t need a label.

By 2017, McDonald’s had the food disappearing altogether, featuring top sellers like fries, McNuggets, or Big Mac cartons that were completely empty (apart from a few crumbs), because the food had already been devoured by famished customers.

Effective? Absolutely. These simple ads bypass the brain and go straight to the stomach.

Personalized Print Pieces

Print is already a highly personal medium, but advances in technology allow businesses to enjoy increased access to personalized posters, flyers, direct mail, and more.

If you want to impress, try gathering online data about customer preferences and include that in print.

Branding even the simplest products has also allowed companies to gain a more personal touch. For example, a local auto garage printed customized labels for its water bottles and offered complimentary water to customers while they waited.

Color

If you’ve ever painted a room, you know the significance even a slightly darker hue can bring. Color experts Pantone released color trends for 2018 with this advice:

  • If you want to look resourceful, employ blue and orange hues
  • If you want a playful tone, choose yellow
  • If you’re looking for something discreet, try pink
  • If you want more sophistication, choose gold

What if you want to reach a diverse crowd?

According to Pantone, rosy tones bring a palette that “reaches out and embraces many different cultures.” Pantone said in 2018, print marketing was trending away from pastels and toward bright, bold colors:

“Intense colors seem to be a natural application of our intense lifestyles and thought processes these days.”

Storytelling

Storytelling is not just for YouTube.

Print that tells a story can alleviate suspicion and make instant connections, especially with younger audiences.

A Spanish lollipop grabbed this edge with its “ant aversion” ad for Chupa Chups lollipops. While normally a company might bore viewers with guilt trips for sugar-free products, Chupa Chups chose a “visual story” to make their point.

In the print ad, a sticky sucker had been discarded on a rock slab near the lawn. Meanwhile, a triple-wide line of ants detoured around the candy, heading toward the grass. The headline, “It’s Sugar Free,” brought a resounding finale to this playful story.

Chupa Chups reminds us that print is at its best when it is used as an art. Use vibrant colors, minimalist designs, and personalized print pieces to grab their attention and tell your story this year.