Archive for the ‘Marketing’ Category

If you could harness the most accessible, inexpensive form of marketing for your business, would you want it?

Everyone has it, but it’s easy to overlook.

The most authentic sales tool is one that’s always with you: yourself.

You are the face of your business. Marketing doesn’t sell, people sell! You are the vessel that carries your business brand to every prospect you meet. Are you making the most of own potential?

Being cheerful, confident, and courteous can go a long way toward making a stellar first impression.

Be Cheerful

People want to do business with people they enjoy, and a cheerful attitude can give you a winning edge in many situations.

Whether you are outgoing or more reserved, seek to be:

  • Positive: be optimistic and look on the bright side of life. Be a “green light” thinker and keep an open mind to new ideas.
  • Polite: whether you’re running errands or talking on the phone: be polite. You never know who’s listening.
  • Persistent: when things don’t succeed, don’t give up. Be intentional to build relationships or follow up on leads. Make the first move and don’t take rejection personally. As millionaire businessman Bo Bennett says, “A rejection is nothing more than a necessary step in the pursuit of success.”

Be Confident

When you look good, you feel good. And when you feel good, your confidence is high and you are more likely to perform well.

Your mindset has incredible power to shape your circumstances and help you achieve your goals, so start each day on your toes:

Take care of yourself: Brush your teeth, get regular haircuts, and keep your clothes and accessories in good condition.

Dress professionally: When you dress well, people will respect you. Put time and thought into your choices to communicate that you care about what you do.

Respect your culture: Every company has different expectations for appropriate dress. While you may have the freedom to choose, it’s best to lean on the simple, conservative side with accessories, necklines, or fit of your clothing.

Dress “Up”: If you are attending an important event or meeting, it’s always better to be overdressed than underdressed. A polished look lets people know you are serious and capable. If you feel overly formal when you arrive, you can always roll up your sleeves, ditch your blazer, or loosen your collar.

Be Courteous

Mark Twain said that action speaks louder than words, but not nearly as often.

People will judge you by your behavior, not by your good intentions! How consistently do your actions reveal a positive view of your character or business? Challenge yourself to:

1. Reach out to others. Be the first to say thank you, congratulate others, or start a conversation with someone who is standing alone. Be proactive, intentional, and kind. Do nice things at unexpected moments.

2. Live consistently. What are the mission and the brand values of your company? Do you represent these in both your professional and personal life? If your company exalts community investment, seek to volunteer and invest during your personal life as well.   

3. Be prepared for anything. Rehearse your personal introduction and have conversational icebreakers ready for unexpected moments. Have a product testimonial in your back pocket. Keep breath mints, business cards, or a portable phone charger ready. Think of yourself as a friendly, roaming billboard. Everywhere you go you can sell yourself and market your business.

Finally, remember to smile: a friendly smile makes everyone more inclined to like – and do business – with you.

If you need help marketing yourself on paper, give us a call and we’ll make you look your best.

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Boston was overjoyed again as their darling RedSox capped off a 5-1 series victory over the Dodgers to take the 2018 World Series title.

The championship was well deserved, as Boston won a record 119 games, more victories than any World Series champion except the 1998 Yankees. “Now we deserve to be known as the greatest Red Sox team of all time,” said infielder Brock Holt.

If the RedSox are not the greatest, they are certainly the most loved. According to numbers crunched by Bundle, Boston fans are “America’s most obsessed baseball fans.” Bundle’s stats include money spent on tickets, food, and merchandise, including neighborhood restaurants and bars. From May of 2003 to April 2013, the Red Sox sold out every home-game seat – a total of 820 games for a major professional sports record!

The “Perfect Game” Promotion

One Boston retailer recognized this passion and tapped into the momentum.

In 2013, Jordan’s Furniture held a “Perfect Game” promotion with one simple premise: any fan buying furniture or merchandise before May 5 would receive the furniture for free if a Red Sox pitcher threw a perfect game between July 17 and October 1. While that perfect game never materialized, the contest was certainly a home run. In 2014, Jordan’s offered a new promotion: if the Sox could repeat their 2013 World Series victory, everyone who bought furniture between before May 18, 2014, would get a full rebate on their purchase!

Jordan’s grabbed local excitement and used it as fuel for sales. And why not? A wonderful way to build brand loyalty is by making your customers smile. Like a “kiss a pig” contest generates giving, you can grow marketing engagement with an entertaining contest of your own. Here are three examples to get your creative juices flowing:

1. Get Them Snapping. 

People love to snap and share photos, especially of themselves.

Capitalize on that obsession with personalized photo contests! Any photo contest can begin with these words: “Show us your _____.” Contestants then take photos that demonstrate their best, their worst, their ugliest, their cutest, etc.

Perhaps the winner of the ugliest couch gets a free upgrade from your showroom. Maybe the cutest baby picture nets a year of free diapers. The craziest bedhead gets a free cut and style from your salon. Get them sharing and enjoy the results!

2. Get Them to Go Wild. 

In this scenario, customers capture shots of themselves using your product “in the wild.”

This contest could include video or traditional photo categories and might also be used as a monthly or bi-annual promotion. Winners receive a prize, a service credit, or a gift card.

When you publicize the contest, include questions that might draw fun testimonials as well. Feature results in your newsletters, social media posts, or in hilarious product reviews!

3. Get Them Celebrating

What food do you adore? Do others love it too?

Get their taste buds tingling by building contests around minor secular observances like national doughnut day, coffee day, s’more day, etc. (Run a quick internet search of “national food days” for inspiration!)

Seasonal contests allow you to foster anticipation every year, especially during your off seasons. Ask people to vote on their favorite pie flavor then serve samples. Ask contestants to guess the number of Ghiradelli chocolates in your vase on National Chocolate Day. Ask for sweetest first date stories and give away a Valentine’s Day package at a local restaurant or hotel.

 Make customers smile and keep your name front and center all year!